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Marketplace Prominence

Marketplace Prominence

Professional profiles raised with “earned media” initiatives                                       

For many law firms, judicious cooperation with the news media provides a focused, cost-effective means of reaching current and former clients, professional colleagues, referral sources, and buyers of legal services. Many firms wisely regard this activity as a competitive necessity.

As part of an integrated marketing plan that includes appropriate traditional marketing activities, “earned media” activity – such as expert commentary / analysis and opinion-editorial articles – provides powerful independent, third-party validation of expertise.

In recent years, our attorney clients have appeared as expert commentators or news analysts in coverage of the following legal topics:

  • White-collar crime
  • U.S. Supreme Court cases
  • Wall Street investigations
  • Employment and labor law
  • Health care law
  • Congressional legislation
  • Natural disaster insurance matters
  • Securities litigation and arbitration
  • Whistleblower / qui tam matters
  • Corporate litigation
  • Tort reform
  • Intellectual property disputes

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Latest News

  • The Houston Business Journal quotes Erin Powers in a report that explores economic indicators in the legal industry.

  • Law 360 quotes Erin Powers in a report on public relations fallout from the New York Times' firing of its executive editor.

  • Fortune / CNNMoney quotes Erin Powers in article about former cyclist and cancer activist Lance Armstrong's public relations challenges.

  • Powers MediaWorks LLC observes milestone that clients have appeared or been featured in 11,000 news reports worldwide since 2000.

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A Few Words About Our Work

  • “Your work is critical to our communications successes.”

    President, nonprofit organization,
    Texas, 2016

  • “Our client is grateful for your guidance. You helped mitigate this crisis."

    Law firm partner, Texas, 2016

  • “Thanks for all your great work.”

    Law firm partner, Texas, 2015

  • “You worked a miracle!”

    Law firm partner, Wyoming, 2015

  • “Great work. You are on top of this stuff.”

    Law firm partner, Texas, 2014

  • “You really have done a great job with this.
    You are on speed dial.”

    Law firm partner, Pennsylvania, 2012

  • “You protected the interests of our firm and clients while raising awareness of the problem and possible solutions.”

    Law firm partner, Washington, D.C., 2012

  • “Your work was instrumental in our success. With any crisis, the speed of the response is critical. You combined that with solid strategic and tactical advice, and a forward-looking perspective.”

    Law firm partner, Texas, 2010

  • “Thank you for your help and interview preparation. It was invaluable.”

    Law firm partner, New York, 2009

  • "You took us the extra mile and it really paid off. Thank you for your time and fantastic work."

    - National Football League player, 2011

     

  • "Great results, good value, and high integrity."

    - Law firm partner, Texas, 2008

  • "Thank you so much for your help with the media last month. It was an absolute pleasure to have met and worked with you."

    - Litigant, North Carolina, 2012

     

  • "The case settled! I'm very appreciative of your efforts, especially jumping on the wagon very quickly at the last minute. It was very comforting to know we were ready if we got into the media."

     

    - Chief executive officer, Texas, 2011

  • "Thank you so much for all your help. I appreciate your great work. It helped me more than you know."

     

    - University president, 2009

     

     

  • "Very moving press conference yesterday at the National Press Club. Congratulations for all of the tremendous work."

     

    - Former State Department official, Washington, D.C., 2011

     

  • "With your help, we strengthened our communications capabilities. We now better anticipate and respond to urgent communications demands -- in cases of good and bad news. We're more effective with our proactive news relations, internal communications and social media outreach."

     

    - President, firefighters association, Texas, 2012

  • "Your presentation is just right. Very polished and chock full of valuable insights. It was a pleasure (and a learning experience) as always."

     

    - Law firm partner, New York, 2007

  • "You came through in a big way. We have all lived with this one for quite some time and are all very hopeful this process will help turn the page."

     

    - Law firm partner, Wyoming, 2011

  • "Thank you for your incredible work."

     

    - Law firm partner, Pennsylvania, 2012

  • "Thanks. Terrific job, as usual."

     

    - Law firm partner, New York, 2008

  • "Great work. Thanks for getting us out there and for doing it so cost effectively."

     

    - Law firm partner, New York, 2007

  • "You've done an amazing job. Thanks again for everything. We're definitely recommending and using you from now on."

     

    - Law firm partner, Texas, 2007

     

  • "Wow! Great coverage. These stories went worldwide. Great stuff."

     

    - Law firm partner, Illinois, 2007

  • "Thank you for all your hard work on this case. Your participation was critical to our client's many successes."

     

    - Law firm partner, Texas, 2004

     

  • "Your professionalism, expertise and insight were invaluable."

     

    - Law firm partner, Texas, 2009

  • "I don't know how this could have possibly turned out better for [client] and his family. Thanks for all you did."

     

    - Law firm partner, Wyoming, 2011

     

  • "Great job - total home run."

     

    - Law firm partner, New York, 2008

     

  • "From the message development to the design of our Wall Street Journal ads, logo and brochure, you captured the essence of our company and helped us confidently establish an identity in the United States. You continue to be a reliable resource."

     

    - Officer, Latin American professional services firm, 2012

     

  • "You're way ahead of most of your p.r. colleagues. That's why your clients get quoted so much in the major media."

     

    - Reporter, USA Today

     

  • "Thanks for your efforts. That was a home run."

     

    - Senior producer, CNBC

  • "Thank you for your help. It was such an important story, and yet it might not have happened if you hadn't been there. You really get it -- what makes a good 60 Minutes story, and what it takes to get one on the air. Enough flattery. Bring me another, as soon as you've got one, and we'll do it again."

     

    – Producer, CBS News 60 Minutes

  • "Your media relations counsel and interview prep helped us better serve our clients. The favorable news coverage accelerated the settlement negotiations. We successfully resolved the case -- and the clients got the final word in the public record of the case."

     

    - Law firm partner, New York, 2012

About Us

Powers MediaWorks LLC provides strategic communications services to law firms, businesses and non-profit organizations. Founded in 2000, the firm specializes in public relations, litigation communications, crisis communications, and media training.   more >