Professional profiles raised with “earned media” initiatives
For many law firms, judicious cooperation with the news media provides a focused, cost-effective means of reaching current and former clients, professional colleagues, referral sources, and buyers of legal services. Many firms wisely regard this activity as a competitive necessity.
As part of an integrated marketing plan that includes appropriate traditional marketing activities, “earned media” activity – such as expert commentary / analysis and opinion-editorial articles – provides powerful independent, third-party validation of expertise.
In recent years, our attorney clients have appeared as expert commentators or news analysts in coverage of the following legal topics:
- White-collar crime
- U.S. Supreme Court cases
- Wall Street investigations
- Employment and labor law
- Health care law
- Congressional legislation
- Natural disaster insurance matters
- Securities litigation and arbitration
- Whistleblower / qui tam matters
- Corporate litigation
- Tort reform
- Intellectual property disputes