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Confronting a Cultural Icon

Law firms protect clients’ interests from attacks by high-profile defendant                                       

Litigating against a major corporation represented by one of the most powerful and politically connected law firms in the United States can be daunting. Seven small law firms jointly pursued fraud claims on behalf of investors who bought syndicated securities marketed and spun off by a Fortune 200 company.

Throughout the three-year legal dispute, the defendant company relied on historically positive perceptions of the company and its well-known founders to defend its actions and attack the investor plaintiffs and the motives of their attorneys.

A proactive litigation communications strategy countered the defendant's PR efforts and protected the reputations of the investors who included retirees, corporate executives, medical and legal professionals, prominent entertainers and professional athletes, and families in 48 states.

The litigation communications plan supported the investor legal team's claims that high-level executives – including the chairman of the company – had knowledge of or directed the transactions at the heart of the allegations.

The litigation was featured on the front page of The Wall Street Journal, in The New York Times and The Washington Post, and in wire service reports, trade publications, and local media where the cases were pending. The investors' attorneys ultimately obtained a nine-figure settlement.

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  • Powers MediaWorks LLC observes milestone that clients have appeared or been featured in 11,000 news reports worldwide since 2000.

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Powers MediaWorks LLC provides strategic communications services to law firms, businesses and non-profit organizations. Founded in 2000, the firm specializes in public relations, litigation communications, crisis communications, and media training.   more >